Providing Solutions to Improve the Level of Participation of Facebook users in Iraq in the Field of Tourism
Keywords:
participation, social network, Facebook, tourismAbstract
This study was conducted with the aim of providing strategies to increase the level of participation of Facebook social network users in Iraq’s tourism sector. The research employed a descriptive–survey method, and the statistical population included 4,000 Facebook participants engaged in discussions related to Iraqi tourism. Using Morgan’s sampling table, a sample size of 382 individuals was determined. Data were collected through library sources, scholarly articles, qualitative interviews, and questionnaire distribution in the quantitative phase. The reliability of the questionnaire components was examined using Cronbach’s alpha, and the results indicated that the coefficients exceeded 0.7. The findings of the study identified 17 types of consumers along with strategies corresponding to each group, including: ordinary consumers (providing entertaining and interactive content), passive consumers (focusing on improving content quality and visual information), enthusiasts (investing in appealing and interactive content), fans (emphasizing attractive and user-generated content), and devotees (offering quick-access resources and intellectual challenges). Additional categories included secondary producers, active participants, critics, digital explorers, digital innovators, analysts, UX/UI specialists, digital marketers, content managers, thought leaders, cybersecurity experts, video content specialists, and social media managers. Furthermore, the study proposed several strategies for enhancing Facebook users’ participation levels in the tourism domain.
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