Abdollahpour M, Ashrafganjouei F, Hajianzahaei Z. The Effect of Brand Sensory Experience on Brand Equity with the Mediating Variable of Customer Satisfaction and Moderation of Employees’ Empathy (in Bodybuilding Clubs in Tehran). IJIMOB [Internet]. 2023 June 10 [cited 2026 July 24];3(2):122-30. Available from: https://www.journals.kmanpub.com/index.php/ijimob/article/view/2742