[1]
M. Haji Deligani, A. Rashidpour, F. . Taghipour, and R. . Ebrahimzadeh Dastjerdi, “Model for Enhancing Brand Personality with a Cultural Approach (Case Study: Bank Saderat Iran)”, IJIMOB, vol. 5, no. 5, pp. 1–11, Sep. 2025, doi: 10.61838/kman.ijimob.5.5.7.