TAHERKHANI KOUJARIHA, Ali; AKBARI, Mahsa. Designing and Validating a Neuromarketing-Informed Model of the Effects of Banking Service Advertising on Customer Preferences: A Mixed-Methods Study. AI and Tech in Behavioral and Social Sciences, [S. l.], 2026. Disponível em: https://www.journals.kmanpub.com/index.php/aitechbesosci/article/view/6096. Acesso em: 20 sept. 2026.