KMAN Publication Inc. (KMANPUB) Health Nexus 2 Serial Number 8 2024 10 01 Identifying Factors Influencing the Development of Sports Entrepreneurship with an Emphasis on Sports Startups Identifying Factors Influencing the Development of Sports Entrepreneurship with an Emphasis on Sports Startups 124 133 10.61838/kman.hn.2.4.15 EN Journal Article <p>The aim of this research was to identify factors influencing the development of sports entrepreneurship, with an emphasis on sports startups in the country. The research employed a mixed-method approach and was applied in nature. In terms of data collection and information gathering, it was field-based and descriptive-survey research. The statistical population of this study included members of the board of directors of sports startups, experts in the field, and specialists. The research samples were selected purposefully, with 38 participants in the qualitative section and 208 in the quantitative section, based on the research objectives and reaching theoretical saturation. To analyze the interviews conducted and to enhance the accuracy and validity of the analysis, the interviews were fully recorded and then transcribed. The researcher then reviewed and coded each interview individually. Additionally, in the quantitative section, structural equation modeling (SEM) using PLS software was employed. The results of the coding process revealed that the factors influencing the development of sports startups include five components: supportive factors, advertising, technology, market awareness, and culture. In the quantitative section, the identified factors were presented to the research sample in the form of a closed questionnaire. The quantitative results also indicated that the five identified factors have a significant impact on the development of sports startups. The factors identified in this research should receive serious attention from sports managers to foster the growth of sports startups.</p> https://www.journals.kmanpub.com/index.php/Health-Nexus/article/download/3147/4580